Attracting traffic to an E-commerce site is not the end goal. Instead, the ultimate aim is to convert the visitors into customers. The conversion process can be enhanced by using effective lead capture tools. These tools can significantly help in capturing leads and increase the chances of converting them into customers.
1. Exit-Intent Popups
Exit-intent popups are highly effective in capturing leads that would otherwise be lost. As the name suggests, these popups are triggered when a visitor is about to leave the website. This is done by tracking the mouse movement of the visitor. Exit-intent popups can offer a discount or a special offer to the visitor to persuade them to stay on the website and make a purchase.
2. Chatbots
Chatbots are a great tool to engage with visitors and capture leads. They can be programmed to answer commonly asked questions and provide recommendations to visitors. Chatbots can collect contact information from visitors and add them to the email list.
3. Email Opt-ins
Email opt-ins are a classic lead capture tool that should not be overlooked. They can be placed on the website in the form of popups, slide-ins, or even in the footer. Email opt-ins can offer exclusive content, discounts, or a newsletter subscription to visitors in exchange for their email address.
4. Social Media Integration
Social media integration can help in capturing leads from visitors who prefer to engage on social media. This can be done by adding social media icons on the website, enabling visitors to share their information via social media channels.
5. Exit Surveys
Exit surveys are a great tool to capture feedback from visitors who are about to leave the website. The surveys can be used to understand the reason for the visitor’s exit and gather contact information for follow-up. This feedback can be used to improve the website and increase conversion rates.
In conclusion, lead capture tools are a crucial element of any E-commerce site. By using these 5 must-have tools, businesses can capture leads and increase the chances of converting them into customers.
